Frequently asked

Pricing & product FAQ

Short, straight answers about what Buvvo costs, how bot replies work, what Meta charges, and how billing runs. For step-by-step guides, head back to the Help Center.

Pricing & plans

Is Buvvo free?

Yes. The Free plan costs ₦0 and stays free; there is no trial clock on it. It includes 300 bot replies a month (50 written by AI), 1 seat, and a catalog of up to 20 items. Free is a permanent floor: even if a paid plan lapses, your shop drops back to Free rather than being locked.

Is there a free trial?

Yes. Every new shop starts on a 7-day Growth trial with no card required. When the trial ends you can pick a paid plan, or simply carry on for free; an unconverted trial rolls down to the Free plan.

Can I pay quarterly or yearly?

Yes. Pay quarterly and the per-month price drops 10%: Growth is ₦4,500/mo (₦13,500 every 3 months). Pay yearly and it drops 20%: Growth is ₦4,000/mo (₦48,000 a year). Pick the cycle on your billing page before you choose a plan.

Does Buvvo take a cut of my sales?

Yes, a small one, per confirmed sale: 2.5% on Free, 1.5% on Growth, and 1% on Scale. It grows with what you sell, not with how many messages you send. It is taken from the payment before it settles to your bank, so there is nothing to pay separately.

Can I change plans later?

Yes, you can move between Free, Growth, Scale whenever you like from your billing settings. Upgrading raises your limits right away. If you downgrade or stop paying, your shop moves to the Free plan and its limits apply from then on.

What happens if I stop paying?

Nothing gets deleted and you are never locked out. A lapsed paid plan simply drops to the Free plan, so you keep a working inbox, your catalog (up to the Free item limit stays active), and 300 bot replies a month. Upgrade again any time to restore the higher limits.

Do prices include VAT, and what currency are they in?

All prices are shown in Nigerian Naira (₦), for example ₦5,000/month for Growth or ₦25,000/month for Scale.

For questions about VAT or a tax invoice for your business, contact support and the team will confirm the details for your account.

Do you charge per reply?

Buvvo does not. Your Buvvo plan is a flat subscription plus the small percentage of each confirmed sale above. Bot replies are included up to your plan’s monthly cap, and your buyers are never charged to message you.

Meta charges your business about ₦14 for each reply after 1,000 free replies a month. Buvvo never adds a per-message charge. See the next section.

Bot replies & Meta’s fees

What counts as a bot reply? And an AI reply?

A bot reply is any message the bot sends to a buyer for you: the menu, a product card, a payment link, an answer. Some of those are written by AI in the buyer’s own words rather than picked from the menu; those are AI-written replies, and each plan caps both. Messages you type yourself never count, and a buyer’s incoming messages never count toward your Buvvo caps.

What happens when I hit a cap?

At the AI-written cap (50 on Free, 200 on Growth, no separate cap on Scale) the bot stops writing conversational replies and uses the standard guided menu instead. Buyers can still browse, track an order, and reach you.

At the bot reply cap (300 on Free, 1,000 on Growth, 3,000 on Scale) or at your own reply budget, the bot stops sending and flags each new chat for you. Every WhatsApp message still lands in your inbox, and you or your team can reply by hand as much as you like.

Both caps run over a rolling 30-day window (or since your current billing period began, whichever is shorter), so they refill continuously. You can also upgrade to lift them straight away.

Who pays Meta for WhatsApp messages?

Your business does, because you connect your own WhatsApp Business account. From 1 October, Meta gives every number 1,000 free replies a month and charges about ₦14 for each reply after that. Buvvo does not collect it or add to it. Add a payment method to your Meta business now, or Meta will block your number (how to add one). Full details in Meta’s WhatsApp fees explained.

What is a reply budget?

Your own monthly cap on bot replies, set in My bot. The bot respects the smaller of your plan cap and your budget, then stops and flags chats for you. It is the simplest way to keep Meta’s bill where you want it.

What is a Click-to-WhatsApp ad and why does it matter?

A Facebook or Instagram ad whose button opens a WhatsApp chat with your number. Chats that start from a Click-to-WhatsApp ad are free for 72 hours. Point your ads at your Buvvo number. Those chats are marked From ad in your inbox.

Can the assistant answer my Instagram DMs?

Yes. Connect an Instagram Business or Creator account from Dashboard, Instagram and your DMs land in the same inbox as your WhatsApp chats, with the same assistant replying in the same voice. Each chat shows a small Instagram or WhatsApp mark so you always know where a customer is writing from.

Why are my Instagram messages not arriving?

Three things to check. First, the account must be a professional one (Business or Creator); a personal Instagram account cannot share DMs with any tool. Second, in the Instagram app open Settings, then Messages and story replies, then Connected tools, and switch on Allow access to messages. Buvvo cannot see a single DM until that is on; the Instagram page in your dashboard shows a warning and a Check again button while it is off. Third, if the page says the connection has expired, tap Reconnect and sign in to Instagram again.

Do Instagram replies cost anything?

Meta does not charge for Instagram DMs, so there is no per-message fee the way there is on WhatsApp. Replies the bot sends on Instagram still count toward your plan’s monthly bot reply budget, the same as WhatsApp replies. One rule to know: Meta only lets a business reply within 24 hoursof the customer’s last message, so a DM left unanswered for a day has to wait for the customer to write again.

What languages does the bot speak?

The bot is purpose-built for Nigerian English and Pidgin, which is what it handles best. You can also switch it to Yoruba, Igbo, or Hausa in My bot; those rely on the underlying model’s general multilingual ability and are not specially tuned the way English and Pidgin are.

Still have a question?

Browse the full Help Center, or reach the support team. Free plans get email support, Growth adds priority support with a response under 4 hours, and Scale adds priority support under 1 hour plus a dedicated success manager.